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Snapchat buying Israeli augmented reality start-up Cimagine: report

December 26, 2016 by · Leave a Comment 

Messaging app Snapchat is buying Israeli augmented reality startup Cimagine Media for an estimated $30-$40 million, marking Snapchat's first acquisition in Israel, the Calcalist financial daily reported on Sunday. Cimagine developed True Marketless Augmented Reality – technology that allows users to virtually place furniture and appliances they wish to purchase in the space of their home, on their…

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Snapchat buying Israeli augmented reality start-up Cimagine: report