marketing-savvy
Bacardi demands U.S. explain giving Havana Club brand to Cuba
February 1, 2016 by publisher · Leave a Comment
Bacardi on Monday sought U.S. records to explain the U.S. government's decision to strip the spirits company of its right to the Havana Club brand name and hand it back to a Cuban state company partnered with a global rival. Bacardi's Freedom of Information Act request is …
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Bacardi demands U.S. explain giving Havana Club brand to Cuba
marketing-savvy
OPPO, Vivo snap at Apple’s heels in China mobile market
February 1, 2016 by publisher · Leave a Comment
By Miyoung Kim and Yimou Lee SINGAPORE/HONG KONG (Reuters) – Beyond China few may have heard of OPPO or Vivo, but these local handset vendors are rising up the rankings in the world's largest smartphone market, using local marketing savvy and strong retail networks in lower-tier cities. Industry experts say these cities – there are more than 600 of them and some are bigger than many European capitals – are the next smartphone battlefield as China'…
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OPPO, Vivo snap at Apple’s heels in China mobile market