customer-takes

Electronic Marlboro sucks Japanese smokers away from Japan Tobacco

By Ritsuko Shimizu TOKYO (Reuters) – Marlboro maker Philip Morris International says its e-cigarette has rapidly captured close to 3 percent of Japanese tobacco sales, making inroads into a market Japan Tobacco (JT) relies on for 40 percent of its profit. In what may be an early vindication of Philip Morris's e-cigarette strategy, the iQOS accounted for 2.2 percent of Japan's tobacco sales in the quarter ended June 30, a company spokesman said.

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Electronic Marlboro sucks Japanese smokers away from Japan Tobacco