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Low-cost airlines bet on data to drive profit
August 18, 2016 by publisher · Leave a Comment
Europe's two largest low-cost carriers, Ryanair and easyJet have both swallowed their pride in the past year and launched customer loyalty schemes and both have announced significant investments in data analytics. “This has transformed retail and it's going to transform airlines,” said Kenny Jacobs, a former Tesco executive spearheading Ryanair's digital drive
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Low-cost airlines bet on data to drive profit